Internet Marketing Education
Marketing your website on the internet is extremely important in today’s marketplace. Potential clients are finding it much easier to go to their favorite search engine rather than looking at the Yellow Pages. Below you will find several steps as to how we assist you in marketing your business.
The search engines are constantly changing how they look at sites and our team of specialists is always on top of their game so you don’t have to be!
- Usability – Does your website have content for everything that your clients are searching for? Is your website organized in such a way that visitors can easily find what they want? We conduct usability tests to ensure that your website visitors are getting the most out of the experience on your site. How many words should be used per page? Which words should be bold? What terms should be utilized in your images? Our Search Engine Specialists handle all of this for you.
- Meta Tags – Meta Tags refer to the back end coding of your website. They are one of the first items that search engines like Google, Bing, Yahoo, and Ask.com look at when reviewing your site for ranking. Our Search Engine Specialists will provide the exact number, order and type of wording so that the search engines rank you highest.
- Incoming Links – Providing incoming links to your website is one of the most important items that our Search Engine Specialists work on for your website. We make sure that the top directories and search engines are pointing to your website to increase your ranking in the major search engines such as Google, Yahoo, Bing, and Ask.com
- Organic vs. Local vs. Pay Per Click – Organic and Local, or left-hand side ranking in the search engines is searched 4 times more than the right hand side listings. These right hand side listings, or pay-per-click are exactly what they sound like. You will set a budget and every time someone clicks on that listing, you are charged. While we are capable of offering pay-per-click rankings for our clients, our main marketing packages focus on getting you organic/local rankings as this is where over 80% of searches are performed.
- Consistency – The search engines are constantly changing their “algorithms”, or how they rank your website. Our Search Engine Specialists are constantly updating your site based on these consistent adjustments to ranking structure. In addition, there is constantly new competition in your area for rankings.
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